PRIVACY POLICY
Last Updated: December 22, 2025
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INTRODUCTION​
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Reverse Motivation LLC ("we", "us", or "our") values your privacy. This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from our website (the "Site").
We are a California-based company. As such, this policy is drafted to comply with the California Consumer Privacy Act (CCPA), the California Privacy Rights Act (CPRA), and the California Online Privacy Protection Act (CalOPPA).
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SECTION 1 - PERSONAL INFORMATION WE COLLECT​
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When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device.
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Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as "Device Information."
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We collect Device Information using the following technologies:
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"Cookies" are data files that are placed on your device or computer and often include an anonymous unique identifier.
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"Log files" track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
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"Web beacons," "tags," and "pixels" are electronic files used to record information about how you browse the Site.
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Order Information: When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number). We refer to this information as "Order Information."
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Note on Payment Data: Reverse Motivation LLC does not store your full credit card number or CVV. All payment transactions are processed through secure third-party payment gateways (Wix Payments or PayPal).
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Marketing Information (“Identity Drip”): If you sign up for our newsletter, founder access notifications, or specific motto alerts, we collect your email address and communication preferences to execute our marketing campaigns.
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SECTION 2 - HOW DO WE USE YOUR PERSONAL INFORMATION?
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We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).
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Additionally, we use this Order Information to:
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Communicate with you: Sending order confirmations, shipping updates, and customer support responses.
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Screen for potential risk or fraud: We use IP addresses and billing data to detect fraudulent transactions.
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Marketing & Identity Campaigns: When in line with the preferences you have shared with us, we provide you with information or advertising relating to our products or services, specifically regarding new motto unlocks and "Identity Drip" releases.
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We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site).
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SECTION 3 - SHARING YOUR PERSONAL INFORMATION (THE SUPPLY CHAIN)
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We share your Personal Information with third parties to help us use your Personal Information, as described above. Our business operates on a Print-on-Demand model, which necessitates sharing specific data to fulfill your order.
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Wix.com: Our store is hosted on Wix. They provide us with the online e-commerce platform that allows us to sell our products and services to you. Your data is stored through Wix.com’s data storage, databases, and the general Wix.com application.
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Fulfillment & Manufacturing Partners: We utilize third-party print-on-demand service providers to manufacture and ship our products. When you place an order, we share your Name, Shipping Address, and Order Details with these partners solely for the purpose of printing, packaging, and delivering your order.
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Google Analytics: We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/.
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Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
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SECTION 4 - BEHAVIORAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. This includes email notifications regarding limited launch windows, founder access opportunities, and future collection releases.
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SECTION 5 - YOUR RIGHTS (CALIFORNIA RESIDENTS)
If you are a resident of California, you have specific rights regarding your personal information under the California Consumer Privacy Act (CCPA):
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Right to Know: You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months.
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Right to Delete: You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions (such as retaining records for tax purposes or completing a transaction).
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Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.
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Right to Opt-Out: You have the right to direct us to not sell your personal information. Please note: Reverse Motivation LLC does not sell your personal information to third parties for monetary value.
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Right to Limit Use of Sensitive Personal Information (CPRA): California residents have the right to limit the use and disclosure of sensitive personal information (such as precise geolocation or payment-related data). Reverse Motivation LLC uses sensitive personal information only as necessary to provide our services, complete transactions, and comply with legal obligations.
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To exercise any of these rights, please contact us at support@reversemotivation.com.
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SECTION 6 - DATA RETENTION
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. We retain this data primarily for tax, accounting, and customer service purposes.
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SECTION 7 - DO NOT TRACK
Please note that we do not currently respond to browser “Do Not Track” signals. However, you may control cookie preferences through your browser settings or applicable consent tools on our Site.
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SECTION 8 - CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.
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SECTION 9 - CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at support@reversemotivation.com
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